Professional-Level Player Development. From Middle School to the WNBA.
SYA helps basketball programs build real player development systems — intentional skill work, film-based teaching, and measurable growth. Led by Ashley Frazier, former Director of Player Development for the Chicago Sky and Unrivaled.
Built Through Experience At Every Level
Ashley Frazier brings a professional-level development lens to women’s basketball programs through detailed skill instruction, film-based teaching, player evaluation, and intentional growth systems.
built in the wnba
Director of Player Development, Chicago Sky (2024). Player Development Coach, Unrivaled (2026).
rooted in the dfw
Training and developing metroplex athletes since 2012. Duncanville High School and University of Arizona point guard.
Proven Pathway
Athletes developed from grade school to D1 scholarships to the WNBA — including Rhyne Howard and Erica Wheeler.
Women-Led Mentorship
Visible role models for your female athletes, built for the modern women's game.
Most Programs Don’t Have A True Player Development System
LIMITED STAFF BANDWITH
REPETITIVE SKILL WORK WITHOUT MEASURABLE PROGRESS
FILM THAT DOES NOT ALWAYS TRANSLATE TO PLAYER GROWTH
PLAYERS UNSURE OF THEIR ROLE OR DEVELOPMENT PATH
SKILL WORK DISCONNECTED FROM GAME APPLICATION
LIMITED STAFF BANDWIDTH
REPETITIVE SKILL WORK WITHOUT MEASURABLE PROGRESS
FILM THAT DOES NOT ALWAYS TRANSLATE TO PLAYER GROWTH
PLAYERS UNSURE OF THEIR ROLE OR DEVELOPMENT PATH
SKILL WORK DISCONNECTED FROM GAME APPLICATION
Most Programs Don’t Have A True Player Development System
Most Programs Don’t Have A True Player Development System
A Professional Development System Built For Your Program
SYA CPD COLLECTIVE provides structure, teaching, and implementation support for programs that want to develop players with more intention, clarity, and measurable growth.
Player Development Systems
Individualized plans built around player role, position, and team needs.
01
Film + Analytics Integration
Turning film into clear development points and on-court corrections.
02
Position-Specific Development
Guard, wing, and post development designed around game application.
03
Player Dashboards
Clear growth tracking, focus areas, and measurable progress.
04
Staff Collaboration
Support for coaches without replacing the program’s voice.
05
Program Implementation
Helping development become part of the team’s daily structure.
06
Our Development Process
1. Evaluate
We assess player needs, team style, roster makeup, and development gaps.
2. Build
We create individualized and position-specific development plans.
3. Implement
We connect film, skill work, and game application through intentional teaching.
4. Track
We measure growth through dashboards, notes, film clips, and progress reports.
Partnership Options
Led By Ashley Frazier
Ashley Frazier is the Founder of SYA Hoops Academy and former Director of Player Development for the Chicago Sky. Her work focuses on helping athletes understand the details of the game through skill development, decision-making, film study, and confidence-building.
Through SYA Collegiate Player Development Group, Ashley brings professional-level teaching systems to women’s basketball programs looking to maximize player growth.
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Former Chicago Sky and Unrivaled Director of Player Development
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Founder of SYA Hoops Academy
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Experience with professional and collegiate athletes
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Detailed skill development and film-based teaching
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Women-led leadership in player development
Jasmine Shavers
Erica Wheeler
Finley Chastain
Rhyne Howard
Rae Burrell
